# 45% Purpose + 45% Priority + 10% Productivity = Success \*

![](/files/P0K6ucH5qASpQsxLteXr)

45% Purpose + 45% Priority + 10% Productivity = 100% Extraordinary Results

I learned about the Iceberg formula from Keller & Papasan’s book "The ONE Thing". The authors argue that the most productive people start with purpose, using it as a compass to guide their priorities, which in turn drives their actions.

🎯 Purpose: The concept of purpose always brings me back to ikigai, the Japanese term for the reason for being. Ikigai is the intersection of your passion, your talent, your skills, and the needs of the world. Understanding your purpose will define the direction in which you should head. When we can align our responsibilities with our ikigai, it becomes more than just work – it's a calling. Purpose fuels our drive and guides our compass.

📌 Priority: Once we've established our purpose and direction, the next step is to plan the journey and prioritize. Assessing the importance of tasks and allocating time and resources accordingly ensures that we focus on what truly matters. This prevents us from getting bogged down in low-value efforts and helps us find the path toward achieving our goals.

⏱️ Productivity: The magic happens when we're driven by purpose and have a clear understanding of our priorities because our productivity soars. Knowing the right direction and how to prioritize, we can break down our goals into easy habits and use data to course-correct and re-prioritize as needed. The next step becomes obvious and habits make progress feel automatic.

Reflect on your purpose and priorities today. Channel that focus and energy into your day. 🌠


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