# Finding Ikigai Led to Smarty

When founder life gets tough, one word keeps me going:

Ikigai.

This Japanese word translates to your reason for being  

And it can be found at the intersection of:

✨What you love

✨What you're good at

✨And what you can do for the world.

Ultimately, this is my “why” behind building @ Smarty.

I love productivity, I love AI, I love technology.

I’m constantly thinking about how I can impact the world by changing how we work with technology – and how technology can work for us.

Whenever I’m feeling low, I remind myself of my ikigai.

I remind myself of the outcome that is larger than myself 🏆

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