# Smarty Makes Automation Accessible

I want to make automation accessible to anyone, especially for everyday tasks. 

People understand the capabilities of technology. Those who can’t code must feel that this level of personal automation is out of their reach. 

Smarty is how I ensure that isn’t the case. 

Our secret sauce is the combo of leveraging existing APIs and research- and behavioral science-based user experiences to make Smarty feel like your second, super productive brain. 

With our new product launch, we’ll be one step closer to making this vision a reality. 

I couldn’t be more excited.