Think big. Start small. *

Strategy is not vision or ambition. 🎯

Strategy involves identifying the critical factors on the way to your goal and designing a coordinated plan of action to address them.

🧩 Good strategy is not just “what” you are trying to do. It is also “why” and “how” you are doing it.

⚖️ A great strategy makes tough decisions on what NOT to do, just as much as it outlines what you should do.

That’s because a truly effective strategy will incorporate three essential elements: 👇

1️⃣ Diagnosis:

Assess your current situation, identifying potential milestones and obstacles.

This helps you understand where you are, where you want to be, and the challenges you might face along the way.

2️⃣ Guiding Policy:

Develop a clear compass to evaluate if you're moving in the right direction.

This policy should act as a touchstone to help you stay on track and make course corrections as needed.

3️⃣ Decisive Action:

Execute your strategy with continuous forward movement.

By actively working towards your goals and adapting to changes, you'll ensure progress and long-term success.

A brilliant strategy goes beyond using strengths.

It creatively cultivates new advantages by either intensifying existing assets or exploring untapped opportunities, all through a cohesive design. 💡

In contrast, bad strategy is long on goals and short on direction and action, ignoring the power of your agency and focus.

💡Ultimately, a robust strategy sets you up for ambitious goals while employing targeted, adaptable steps to achieve that long-term success.

Your strategy is your GPS. Keep showing up and moving forward! 🚶‍♀️

Recommended reading: Good Strategy Bad Strategy by Richard Rumelt.