# Loss aversion keeps us playing it safe \*

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Boldness is such an underrated quality.

Life rarely unfolds exactly as we want it to. And our brains, molded to crave instant gratification, have a tendency to avoid losses more than seek gains.

It means we are more pessimistic than optimistic when it comes to decision-making. We are more sensitive about perceived negatives than potential gains.

To fight those primitive instincts, you have to separate the emotional connection to your decisions.

Lean in to objectivity and rationality.